A brand uses Google Analytics to see how many people visited their site for the first time after a campaign. Which tool provides this?
Correct Answer
User Acquisition Report
Why is this the correct answer?
The User Acquisition Report provides this. It is built on first user dimensions, so it reports how many users arrived on the site for the very first time and which channel or campaign brought them, which is exactly the question being asked after a video campaign. Because the attribution is to the user's first ever visit, it does not get muddied by returning visitors, and that makes it the right report for judging whether a campaign genuinely recruited new people. The Lift studies are different instruments and worth distinguishing: Brand Lift measures attitudinal change through surveys, Search Lift measures additional searches driven by the campaign, and Conversion Lift measures incremental conversions using a holdout group. They measure influence; the User Acquisition Report measures who actually arrived.
Why are the other options wrong?
Brand Lift
Brand Lift measures survey-based changes in recall, consideration and intent, not site visits.
Search Lift
Search Lift measures the additional search activity a campaign generates rather than first-time site visitors.
Conversion Lift
Conversion Lift measures incremental conversions against a control group, not new user counts in Analytics.
Real-world example
After a six-week YouTube campaign, a skincare brand checks the User Acquisition report and sees 38,000 first-time users attributed to video, more than double the previous period, which supports renewing the budget despite few direct last-click conversions.
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
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