A user is creating a new campaign and wants Google Ads to recommend specific features and settings. What action should they take at the start of the setup?

They should select a campaign goal. The goal is the first choice in campaign creation, and it shapes everything that follows: Google Ads uses it to suggest campaign types, bid strategies, formats and settings suited to the outcome you have named, and to hide options that do not serve it. Choosing sales, leads, website traffic, brand awareness or app promotion therefore does more than label the campaign — it configures the guidance you receive throughout setup. The goal can be changed later, and a campaign can be created without goal guidance if an experienced advertiser prefers to configure everything manually, but skipping it forfeits the recommendations the question is asking for. It also matters that the goal reflects the real business outcome, because it feeds the definition of success the campaign will be judged and optimised against.