An advertiser is launching a Demand Gen campaign with three images in every orientation and one horizontal video. Which additional actions must they take to meet the latest creative variety best practices for optimal performance?
Correct Answer
Add vertical and square videos and include creator partnerships boost ads with video linking .
Why is this the correct answer?
They should add vertical and square videos and include creator partnerships boost ads with video linking. Demand Gen serves across YouTube — including Shorts and in-feed — plus Discover and Gmail, and those surfaces have different shapes. A single horizontal video cannot serve well in a vertical, full-screen environment, so supplying vertical and square versions is what makes the campaign eligible to perform everywhere it can appear. The images are already covered at three per orientation. Adding creator partnership ads with video linking extends the same principle to credibility: creator content performs strongly in feed environments where audiences are used to seeing it. The underlying best practice is simple to remember — give the campaign assets in every format the surfaces require, and let the system choose what serves where rather than restricting it by omission.
Why are the other options wrong?
Upload three additional images and deactivate all third-party measurement.
More images do not solve a video format gap, and turning off third-party measurement would reduce the campaign's verification rather than improve creative variety.
Transition to image-only assets while excluding all of YouTube Shorts inventory.
Dropping video and excluding Shorts removes the formats and inventory that make Demand Gen effective.
Include five distinct text headlines while using image-to-video enhancement tools.
Headlines and image-to-video tools help, but they do not substitute for supplying vertical and square video assets.
Real-world example
A skincare brand launches Demand Gen with horizontal video only and sees minimal Shorts delivery. Adding vertical cuts of the same footage plus two creator partnership ads increases impressions on Shorts substantially, at a lower cost per action than the feed placements.
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
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