A paid ad manager wants to create a more immersive ad experience to spark immediate action during a consumer's moment of discovery. How does Demand Gen achieve this through its creative structure?

Demand Gen achieves this by combining both video and image ads within a single campaign. Rather than forcing a choice between a video campaign and an image campaign, it holds both asset types together and serves whichever suits the surface and the moment — video in Shorts and in-stream, imagery in Discover and Gmail feeds, and combinations in between. That is what makes the experience immersive at the point of discovery: the ad matches the format people are already consuming, instead of interrupting it with something that looks out of place. It also simplifies optimisation, because both asset types compete and learn within one campaign and budget. The requirement on the advertiser is to supply genuine variety — video in multiple orientations plus strong images — so the system has something appropriate for every placement.