A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
How can our data collection policies encourage our customers to share as much as possible?
How much data storage capability is available on each marketing team member’s corporate device?
How can we begin to use this data as quickly as possible, even if it means not aligning with other teams?
How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?
Correct Answer
How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?
Topics in this question
About the AI-Powered Performance Ads Certification
The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
Exam guide and all 149 AI-Powered Performance Ads questions →Related AI-Powered Performance Ads questions
- 1A digital marketing manager working with a national insurance provider hopes to support AI using first-party data. Before they can start using the data, what question do they need to answer?
- 2A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI efforts. Before they can start using the data, what question do they need to answer?
- 3A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
- 4A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?
- 5A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?
- 6If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?