Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company. What kind of framework will you need to permit this kind of differentiation?
You’ll need to create two separate placements beneath the parent advertiser.
You’ll need to create two parent advertisers beneath a single Campaign Manager 360 network.
You’ll need to create separate campaigns beneath the parent advertiser.
You’ll need to create separate child advertisers beneath the parent advertiser.
Correct Answer
You’ll need to create separate child advertisers beneath the parent advertiser.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Your new client’s business has a home decor division and a construction division. Since this is the first time that you’re working with them, you’ll need to set up their Campaign Manager 360 network so that they’re able to separate their divisions while also being able to see a holistic view of their company.\n \n What kind of setup will allow for this differentiation?
- 2Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with. How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?
- 3Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
- 4An agency account manager has set up separate child advertisers for a client, a party supplies store. What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?
- 5In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers. What’s the next step you should take to prepare their account?
- 6Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their network set up within the platform. Step-by-step, which processes should you follow when carrying out their campaign?