Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?
Understanding top audience attributes of those exposed to Amazon DSP campaigns
Attribution of on-Amazon conversion events to Amazon Ads media events
Understanding the overlap of those exposed to Amazon DSP campaigns and those exposed to sponsored ads campaigns
Attribution of offline conversion events to Amazon Ads media events
Correct Answer
Attribution of offline conversion events to Amazon Ads media events
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
- 2What is the Amazon Ads attribution lookback window?
- 3If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
- 4Conversions measured via Events Manager can be made available for querying in AMC.
- 5This panel provides access to additional subscription-based insights from Amazon or third parties; these insights can be joined with your Amazon Ads events that are already available in AMC.
- 6Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.