What is the Amazon Ads attribution lookback window?
30-day
28-day
7-day
14-day
Correct Answer
14-day
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?
- 2If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
- 3Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
- 4What is the max window over which AMC can accrue Amazon Ads events?
- 5Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
- 6How long can AMC accrue and retain Amazon Ads events?