What is the max window over which AMC can accrue Amazon Ads events?
AMC will accrue and retain up to 90 days of events
AMC will accrue and retain up to 1 month of events
AMC will accrue and retain events in perpetuity
AMC will accrue and retain up to 12.5 months of events
Correct Answer
AMC will accrue and retain up to 12.5 months of events
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1How long can AMC accrue and retain Amazon Ads events?
- 2This panel provides access to additional subscription-based insights from Amazon or third parties; these insights can be joined with your Amazon Ads events that are already available in AMC.
- 3Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library?
- 4Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
- 5Where can you find the details of the entities (Amazon DSP, sponsored ads, etc.) linked to an AMC Instance?
- 6Considering the amazon_attributed_events_ tables contain ad-attributed conversions across all of your Amazon Ads media, which of the following fields would allow you to aggregate them by sponsored ads vs. Amazon DSP?