Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library?
To find a searchable list of AMC tables and fields available to query, including Amazon Ads events and tables uploaded by Iris
To ensure minimum aggregation thresholds are met on all queries
Iris should not consider using the instructional query library as it does not apply to advertiser uploaded inputs
To save time and reduce errors when compared to writing custom SQL queries from scratch
Correct Answer
To save time and reduce errors when compared to writing custom SQL queries from scratch
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Iris, a consumer electronics brand, would like to modify a query to only include purchase records from the underlying table. Which of the following represents how the query should be written?
- 2How long can AMC accrue and retain Amazon Ads events?
- 3Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
- 4What is the max window over which AMC can accrue Amazon Ads events?
- 5This panel provides access to additional subscription-based insights from Amazon or third parties; these insights can be joined with your Amazon Ads events that are already available in AMC.
- 6Super Power Batteries, a consumer-packaged goods brand, is new to AMC and wants to learn more about what tables are available to query. Where in the AMC UI can they find this information?