What is an exploratory query?
A query that tests whether a specific supply source may prove valuable for your campaign’s key performance indicators (KPIs)
A query that asseses the efficacy of your marketing strategy; insights from this type of query can be used to refine your Amazon Ads media mix
A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query
A query that tests whether a specific audience segment or segments may prove valuable for your campaign’s key performance indicators (KPIs)
Correct Answer
A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1SELECT total_impressions SUM (impressions) AS device_type FROM campaign, supply_source GROUP BY 1,2,3 SELECT campaign, supply_source, SUM (impressions) AS impressions FROM device_type GROUP BY 1,2 SELECT campaign, supply_source, device_type, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2,3 The correct answer is: SELECT campaign, supply_source, device_type, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2,3 Explanation: The correct query to get the total impressions delivered per campaign, per supply source, and per device type is: SQL SELECT campaign, supply_source, device_type, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1, 2, 3 ✅ Explanation of the Query This is a standard and efficient SQL query structure for use in Amazon Marketing Cloud (AMC) .Multiple correct
- 2Which panel within the AMC UI contains a repository of Amazon-authored SQL templates along with use cases, instructions and examples of query results.
- 3Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window?
- 4Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
- 5Which of these statements is true regarding recurring query automation?
- 6Which of these analyses can be accomplished with an overlap query?