Which of these analyses can be accomplished with an overlap query?
Generating delivery metrics per Amazon audience
Generating delivery metrics per campaign and per line item
Determining how a first-party uploaded audience compares to Amazon audiences
Correct Answer
Determining how a first-party uploaded audience compares to Amazon audiences
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1How would you adapt this query to limit results to Sponsored Products keyword targeting only? SELECT ad_product_type, targeting, customer_search_term, match_type, SUM (spend)/100000000 AS total_cost_dollars, ((SUM (spend)/100000000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions, SUM (clicks) AS clicks, (SUM (clicks)/SUM (impressions)) AS ctr FROM sponsored_ads_traffic WHERE match_type IN (‘PHRASE’, ‘BROAD’, ‘EXACT’) GROUP BY 1,2,3,4
- 2Which of these statements is false regarding AMC audiences?
- 3If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
- 4Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?
- 5You can activate AMC rule-based audiences on _____________.
- 6Which of the following statements about AMC lookalike (LAL) audiences is false?