A marketer has exactly $5,000 of incremental weekly budget to deploy while maintaining existing ROAS targets. Which tool should they use for account-level allocation for short-term or weekly planning?
Correct Answer
Recommended Investment Strategy
Why is this the correct answer?
For this job the answer is Recommended Investment Strategy. The scenario is narrow and short-term: a fixed sum of extra money, a single week, existing ROAS targets that must hold, and a question of which campaigns should receive it. Recommended Investment Strategy is built for that account-level allocation decision, showing where incremental budget is most likely to produce results within the efficiency targets already in place. It is worth contrasting with Performance Planner, which is the tool for longer-range planning and for modelling scenarios where budgets and targets change together across a plan period. Both answer budget questions, but at different horizons: Performance Planner for 'what should next quarter look like if we loosen ROAS', Recommended Investment Strategy for 'we have $5,000 more this week, where does it go'.
Why are the other options wrong?
Keyword Planner
Keyword Planner researches search volumes and keyword ideas for new campaigns. It does not allocate budget across existing campaigns.
Bid Strategy Report
The bid strategy report explains how a strategy is performing, including target versus actual. It is diagnostic, not an allocation tool.
Performance Planner
Performance Planner is designed for longer-term forecasting and scenario modelling, rather than allocating a fixed incremental sum for the coming week.
Real-world example
A retail team receives an unexpected $5,000 for the week after an underspend elsewhere. Rather than splitting it evenly, they use Recommended Investment Strategy, which points to two campaigns that are consistently budget-limited while meeting their ROAS targets, and the extra spend converts at the existing return.
Topics in this question
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 213 Google Ads Search questions →Related Google Ads Search questions
- 1An advertiser wants to simulate a what-if scenario involving changes to both their ROAS targets and their budgets simultaneously. Which tool is designed for this long-term planning?Explained
- 2You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct ResponsesExplainedMultiple correct
- 3A retailer wants to maximize the total value of online sales while staying within a specific daily budget, regardless of the ROI on individual dollars. Which strategy should they use?Explained
- 4A business wants to capture prospects via form submissions. Which marketing objective should they select to instruct AI Max on how to prioritize the budget?Explained
- 5A bidder enters an auction for the query "running shoe" and bids the bare minimum because it can't see that the user is near a retail establishment. What should the marketer do to improve the bidder’s conviction?Explained
- 6An omnichannel retailer reports eCommerce-only ROAS, but the CEO focuses on total company health. How should the practitioner redefine the bidder's instructions?Explained