Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
Select all correct answers
Correct Answers
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
Location targeting allows ads to be served in the specific geographic locations you choose.
Why is this the correct answer?
Device targeting allows you to reach customers on any device — desktops, tablets, and smartphones — and location targeting allows ads to be served in the specific geographic locations you choose. These are two core targeting options that give advertisers precise control over where and to whom their ads appear. Device targeting ensures ads are optimised for the right screen experience, while location targeting focuses spend on the geographies where your customers actually are, eliminating wasted impressions in areas you cannot serve.
Why are the other options wrong?
Employment targeting allows you to serve ads only to people who work in a specific field.
Employment targeting is not a standard Google Ads targeting option — this does not exist as a named targeting type in the platform.
Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
Occupancy targeting based on household occupancy count is not a Google Ads targeting feature — this option does not exist.
Real-world example
A national gym chain uses location targeting to restrict ads to within 5 miles of each gym location, and sets a +30% mobile bid adjustment via device targeting to capture people searching on their phones near the gym. Localised, device-specific targeting reduces wasted spend by 45% and increases membership enquiries by 60%.
Official documentation: https://support.google.com/google-ads/answer/1722093
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