AC

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses

Select all correct answers

Web browser
Budget
Budget type
Location
Device type

Correct Answers

Location

Device type

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