An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses
Select all correct answers
List the ad at the bottom of the search results.
Increase the font size.
Feature a relevant headline.
Include a current promotion.
Correct Answers
Feature a relevant headline.
Include a current promotion.
Official documentation: https://support.google.com/google-ads/answer/6167130
Topics in this question
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 213 Google Ads Search questions →Related Google Ads Search questions
- 1Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct ResponsesExplainedMultiple correct
- 2Assets help give users which two things they want to get out of their search queries? Select 2 Correct ResponsesExplainedMultiple correct
- 3Which two asset types may also be served as automated assets at the account level? Select 2 Correct ResponsesExplainedMultiple correct
- 4What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct ResponsesExplainedMultiple correct
- 5Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct ResponsesExplainedMultiple correct
- 6Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct ResponsesMultiple correct