In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
It tracks calls via the conversion name for the advertiser’s store.
It tracks calls via the phone number listed on the advertiser’s official store website.
It tracks calls via a dynamically created Google forwarding number.
Correct Answer
It tracks calls via a dynamically created Google forwarding number.
Official documentation: https://support.google.com/google-ads/answer/6095883
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- 1How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
- 2If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
- 3You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)Multiple correct
- 4An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
- 5Store visits conversion tracking can be described in which way?
- 6Brianna has a physical shop that she’s successfully managed for 10 years. Her products aren’t designed to sell and dispatch online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?