How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account
By the conversion name for the advertiser’s store
By a dynamically created Google forwarding number
By the phone number listed on the advertiser’s official store website
Correct Answer
By a dynamically created Google forwarding number
Official documentation: https://support.google.com/google-ads/answer/6095883
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
- 2In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
- 3DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account?
- 4You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)Multiple correct
- 5An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
- 6Brianna has a physical shop that she’s successfully managed for 10 years. Her products aren’t designed to sell and dispatch online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?