Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.) - Latest Question Answers of Google Certification Exams
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To advertise a business’s online and local inventory and boost website or store traffic. — Shopping campaign
To increase engagement, app installs, and in-app actions (like signing up for a newsletter). — App campaign
To increase exposure and reach audiences with specific interests across the web. — Display campaign
Correct Answers
To advertise a business’s online and local inventory and boost website or store traffic. — Shopping campaign
To increase engagement, app installs, and in-app actions (like signing up for a newsletter). — App campaign
To increase exposure and reach audiences with specific interests across the web. — Display campaign
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin's marketing goals? - Latest Question Answers of Google Certification Exams
- 2Many test-takers walk into the Google Ads Display Certification expecting visuals and creativity. But what Google tests more rigorously is your understanding of audience targeting , automation , bidding , and campaign structure . This article provides a real-world strategy aligned with actual exam patterns, using sample logic from your Display Ads certification dataset.Multiple correct
- 3In the Google Ads Display Certification, audience targeting is one of the most critical — and misunderstood — topics. Google doesn’t just ask what each audience type means ; it tests your ability to choose the right audience for the right marketing goal . This article will clarify the differences between audience types, explain their use cases, and show how targeting strategies appear in the exam — using real question patterns from your certification material. Display ads often appear outside of search intent , which means advertisers must rely on audience signals — not keywords — to reach the right users. Google provides several predefined and custom-built audience types.
- 4A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
- 5As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
- 6Loretta is the advertising director for a large meal kit company. She’s setting up a Google Display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach that a Google Display campaign can provide to Loretta?