How do you calculate how much a store visit is worth to your business?
(In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value
(in-store average order value) x (Online purchase rate)= Store visit conversion value
(In-store purchase rate) x (In-store average order value) = Store visit conversion value
(Online purchase rate) x (in-store average order value) = Store visit conversion value]
Correct Answer
(In-store purchase rate) x (In-store average order value) = Store visit conversion value
Official documentation: https://support.google.com/google-ads/answer/9462313
Topics in this question
About the Grow Offline Sales Certification
The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.
Exam guide and all 150 Grow Offline Sales questions →Related Grow Offline Sales questions
- 1How would you calculate a store visit’s value to your business?
- 2Which calculation would tell you the value of a store visit to your business?
- 3How are store visits measured?
- 4Besides store visits, what’s another input needed to measure store sales?
- 5How does Google measure store visits?
- 6Aside from store visits, which of these inputs would you need to measure store sales?