How does Google measure store visits?
When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
When users see your ads and then visit your store, Google attributes those store visits back to the ad views
When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
When users make a purchase in store, Google attributes those store visits back to ad conversions.
Correct Answer
When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
Official documentation: https://support.google.com/google-ads/answer/6100636
Topics in this question
About the Grow Offline Sales Certification
The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.
Exam guide and all 150 Grow Offline Sales questions →Related Grow Offline Sales questions
- 1How are store visits measured?
- 2Besides store visits, what’s another input needed to measure store sales?
- 3Aside from store visits, which of these inputs would you need to measure store sales?
- 4Which two of the following are requirements to report store visits? Choose two.Multiple correct
- 5Which of these would you need in order to report store visits? Choose two.Multiple correct
- 6Which option describes how Google accounts for a store visit?