Which of these behaviors is typical of Omnichannel customers making a purchase?
Omnichannel customers make purchases in silos, either online and in-person
Omnichannel customers make purchases in-store only and account for disproportionately more sales
Omnichannel customers interact with a product or service at the store versus digitally
Omnichannel customers interact with a product or service digitally multiple times before purchasing
Correct Answer
Omnichannel customers interact with a product or service digitally multiple times before purchasing
About the Grow Offline Sales Certification
The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.
Exam guide and all 150 Grow Offline Sales questions →Related Grow Offline Sales questions
- 1How do Omnichannel customers behave when making a purchase?
- 2Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
- 3What’s an action Omnichannel customers take when deciding to make a purchase?
- 4Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
- 5Which of these is a best practice for setting up a Perfomance Max for omnichannel goals campaign?
- 6Which of these methods would help you test a manual bidding strategy against an omnichannel Smart Bidding campaign?