What’s an action Omnichannel customers take when deciding to make a purchase?
Omnichannel customers make purchases in-store only and account for disproportionately more sales
Omnichannel customers interact with a product or service at the store versus digitally
Omnichannel customers make purchases in silos, either online and in-person
Omnichannel customers interact with a product or service digitally multiple times before purchasing
Correct Answer
Omnichannel customers interact with a product or service digitally multiple times before purchasing
About the Grow Offline Sales Certification
The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.
Exam guide and all 150 Grow Offline Sales questions →Related Grow Offline Sales questions
- 1How do Omnichannel customers behave when making a purchase?
- 2Which of these behaviors is typical of Omnichannel customers making a purchase?
- 3Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
- 4You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?
- 5Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
- 6You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?