AC

How do geo-based experiments work?

Geo experiments use random geographic regions assigned to control group.
Geo experiments use random geographic regions assigned to test group.
Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.
Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.

Correct Answer

Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.

About the Grow Offline Sales Certification

The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.

Exam guide and all 150 Grow Offline Sales questions →

Related Grow Offline Sales questions

  1. 1How does Google characterize geo-based experiments?
  2. 2What is a geo-based experiment?
  3. 3You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
  4. 4You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?
  5. 5You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?
  6. 6If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?