How does Google characterize geo-based experiments?
Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.
Geo experiments use random geographic regions assigned to test group.
Geo experiments use random geographic regions assigned to control group.
Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
Correct Answer
Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
About the Grow Offline Sales Certification
The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.
Exam guide and all 150 Grow Offline Sales questions →Related Grow Offline Sales questions
- 1How do geo-based experiments work?
- 2What is a geo-based experiment?
- 3When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?
- 4Which location data source requires you to set up an account and link it to Google Ads?
- 5What information is displayed using location extensions linked through a Google Business Profile?
- 6What non-Google Ads signals are used to model store visits?