What non-Google Ads signals are used to model store visits?
Interaction with a location extension or affiliate location extension
Interaction with an online ad then a visit to the physical store location
GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
Third party vendors that provide data from hundreds of millions of opted-in, signed-in users
Correct Answer
GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
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About the Grow Offline Sales Certification
The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.
Exam guide and all 150 Grow Offline Sales questions →Related Grow Offline Sales questions
- 1What non-Google Ads data is used to model store visits?
- 2Store visits are modeled using which non-Google Ads signals?
- 3Data from store visits is validated through a panel of volunteer Google Opinion Rewards participants. How many volunteer participants are there?
- 4How many Google Opinion Rewards participants volunteer for panels that validate store visits?
- 5How does Google measure store visits?
- 6You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?