What is a geo-based experiment?
Geo experiments use random geographic regions assigned to control group.
Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.
Geo experiments use random geographic regions assigned to test group.
Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
Correct Answer
Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
About the Grow Offline Sales Certification
The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.
Exam guide and all 150 Grow Offline Sales questions →Related Grow Offline Sales questions
- 1How do geo-based experiments work?
- 2How does Google characterize geo-based experiments?
- 3How does a control group function in an experiment?
- 4Which of these automation tools is useful for optimizing online and offline shoppers?
- 5You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
- 6Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?