You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store. Which tool in Campaign Manager 360 should you select?
Select landing page links.
Select custom links.
Select text links.
Select deep links.
Correct Answer
Select deep links.
Topics in this question
About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
- 2You’re working with a clothing brand that’s launching a new line of hats. They want to use mobile in-app advertising but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
- 3You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?
- 4You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?
- 5Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
- 6Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?