George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
It’s the total number of times a user has seen an ad before eventually completing a conversion.
It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
Correct Answer
It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?
- 2Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
- 3Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
- 4Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
- 5In Google App campaigns, machine learning does the heavy lifting — deciding which user sees which ad, at what time, on which platform. But this doesn’t mean your role is passive. To pass the Google Ads Apps Certification and run high-performing campaigns, you must understand what Google automates , what you still control, and how to feed the system with the right inputs . This article explains how machine learning powers App campaigns and how to structure your campaigns for success — and certification. Google’s machine learning models automatically: This process is called auction-time optimization , and it happens for each individual ad impression . Without conversion tracking:
- 6Creative assets are the fuel of Google App campaigns . They’re not just design elements — they’re performance drivers, especially because Google relies on them for machine learning-based ad assembly . The Google Ads Apps Certification exam frequently tests your understanding of asset requirements, optimization strategies, and best practices. This article will guide you through what to upload, how to optimize, and how these choices affect campaign success and certification answers. These include:Multiple correct