Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?
She should look at total conversions, which automatically include view-through conversions.
View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.
View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
Correct Answer
View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ‘low’ , ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?
- 2George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
- 3Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
- 4Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
- 5Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
- 6The Google Ads Apps Certification exam focuses heavily on campaign structure, asset quality, user engagement metrics, and the proper use of machine learning and Firebase . If you’re preparing for the exam, it’s important to know that the real test isn’t about launching generic app campaigns — it’s about how well you understand ad group structure , conversion tracking , and creative optimization . This guide breaks it all down based on the exact topics that appear in the certification test.Multiple correct