AC

Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ‘low’ , ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?

The all conversion value they acquired over the last 30 days.
The average click-through rate (CTR) they acquired over the last 30 days.
The number of conversions they receive in each ad group.
The number of impressions they receive in each ad group.

Correct Answer

The number of impressions they receive in each ad group.

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About the Google Ads Apps Certification

The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.

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Related Google Ads Apps questions

  1. 1In Google Search campaigns, Jenny routinely replaces low-performing ads, but she knows that Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?
  2. 2Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)Multiple correct
  3. 3Creative assets are the fuel of Google App campaigns . They’re not just design elements — they’re performance drivers, especially because Google relies on them for machine learning-based ad assembly . The Google Ads Apps Certification exam frequently tests your understanding of asset requirements, optimization strategies, and best practices. This article will guide you through what to upload, how to optimize, and how these choices affect campaign success and certification answers. These include:Multiple correct
  4. 4The Google Ads Apps Certification exam focuses heavily on campaign structure, asset quality, user engagement metrics, and the proper use of machine learning and Firebase . If you’re preparing for the exam, it’s important to know that the real test isn’t about launching generic app campaigns — it’s about how well you understand ad group structure , conversion tracking , and creative optimization . This guide breaks it all down based on the exact topics that appear in the certification test.Multiple correct
  5. 5You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct ResponsesMultiple correct
  6. 6Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?