What impact has machine learning made on the marketing industry?
Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.
Advertisers can crunch more data at scale than ever, to drive better business outcomes.
Correct Answer
Advertisers can crunch more data at scale than ever, to drive better business outcomes.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
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- 1Simon has been in the marketing industry for a few years. He’s learning about the ways in which machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
- 2William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct ResponsesMultiple correct
- 3What kind of positive impact will machine learning have on the advertising industry?
- 4Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct
- 5Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?
- 6In Google App campaigns, machine learning does the heavy lifting — deciding which user sees which ad, at what time, on which platform. But this doesn’t mean your role is passive. To pass the Google Ads Apps Certification and run high-performing campaigns, you must understand what Google automates , what you still control, and how to feed the system with the right inputs . This article explains how machine learning powers App campaigns and how to structure your campaigns for success — and certification. Google’s machine learning models automatically: This process is called auction-time optimization , and it happens for each individual ad impression . Without conversion tracking: