Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Select all correct answers
Correct Answers
These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer – Search
These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube – Universal App
These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results – Shopping
These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network – Video
Topics in this question
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 213 Google Ads Search questions →Related Google Ads Search questions
- 1Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
- 2A bidder enters an auction for the query "running shoe" and bids the bare minimum because it can't see that the user is near a retail establishment. What should the marketer do to improve the bidder’s conviction?Explained
- 3Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
- 4When creating a new campaign for a shop's promotion of jackets, shoes, and handbags, why is it recommended to create separate campaigns for each line of merchandise?Explained
- 5Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct ResponsesExplainedMultiple correct
- 6You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct ResponsesExplainedMultiple correct