What are three efficient ways for marketers to apply recommendations that impact optimisation score?
Select all correct answers
Correct Answers
Review and apply individual recommendations within each of the categories.
Opt in to apply certain recommendations automatically.
Use “Apply all” to implement every recommendation with one click.
Why is this the correct answer?
Three efficient ways to apply recommendations that impact optimization score are: reviewing and applying individual recommendations within each category, opting in to apply certain recommendations automatically, and using Apply all to implement every recommendation with one click. These methods allow marketers to choose the right level of control — category-by-category review for precision, automatic application for hands-off optimisation of trusted recommendation types, or bulk application when all recommendations align with campaign goals.
Why are the other options wrong?
Review and apply individual recommendations in your Keyword report.
Recommendations are not found in the Keyword report — they are on the dedicated Recommendations page. The Keyword report shows keyword performance data, not optimization suggestions.
Review recommendations and make adjustments under campaign settings.
Recommendations are not applied through campaign settings — they are surfaced and actioned on the Recommendations page in Google Ads.
Real-world example
An in-house marketing team reviews the Recommendations page monthly. They apply all bidding and budget recommendations automatically (trusted Google AI decisions), review and selectively apply keyword recommendations category by category (requires human judgement), and use Apply all for ad copy suggestions after a quarterly creative review — a tiered approach balancing efficiency and control.
Official documentation: https://support.google.com/google-ads/answer/9061546
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