In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses
Select all correct answers
Correct Answers
By determining which campaigns to prioritize for improvements
By speeding up implementation for enhancements to campaigns
Why is this the correct answer?
Optimisation score can drive marketers' success in two ways: by determining which campaigns to prioritise for improvements, and by speeding up implementation for enhancements to campaigns. The optimisation score (0–100%) ranks campaigns by how much performance uplift each recommendation is estimated to deliver, making it easy to identify where to focus attention first. The Recommendations page then enables fast one-click or auto-apply implementation, reducing the time between identifying an opportunity and acting on it — accelerating the improvement cycle across large accounts.
Why are the other options wrong?
By documenting campaign budget for marketing teams
Documenting campaign budget for marketing teams is not a function of optimisation score — budget tracking and reporting are handled through the Billing and Campaigns views, not the Recommendations page.
By using Google AI to plan campaigns without the need for input
Planning campaigns without advertiser input describes full automation, which is not what optimisation score does — it surfaces recommendations for human review and decision-making, not autonomous campaign creation.
Real-world example
An agency managing 50 Google Ads accounts uses optimisation score to triage weekly. Accounts below 70% are flagged for immediate review; the team uses 'Apply all' to implement safe recommendations quickly and reviews bidding recommendations manually. Average account optimisation score rises from 68% to 84% within a month, and the time spent on routine account maintenance drops by 40%.
Official documentation: https://support.google.com/google-ads/answer/9061546
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