What are two ways optimization score can help marketers succeed? Select 2 Correct Responses
Select all correct answers
Correct Answers
Speeds up implementation for enhancements to campaigns.
Determines which campaigns to prioritize for improvements.
Why is this the correct answer?
Optimization score helps marketers succeed by speeding up implementation for campaign enhancements and by determining which campaigns to prioritise for improvements. The optimization score (0-100%) gives a clear snapshot of how well each campaign is configured relative to its potential. By highlighting the highest-opportunity areas and showing the score impact of each recommendation, it helps marketers focus effort on the changes that matter most. Recommendations can often be applied in one or two clicks, dramatically reducing the time to implement best practices.
Why are the other options wrong?
Documents campaign budget for marketing teams.
Optimization score does not document campaign budgets for marketing teams — budget planning is a separate function handled in campaign settings and billing reports.
Uses Google AI to plan campaigns without the need for input.
Optimization score uses Google AI to provide recommendations, but it still requires human input and approval — it does not autonomously plan or run campaigns without marketer involvement.
Real-world example
An agency manager oversees 12 client campaigns. Using optimization scores, they quickly identify that three campaigns score below 60% while others are above 85%. They prioritise the low-scoring campaigns, apply the top recommendations in each, and raise all three scores above 80% in under an hour — a task that previously required manual auditing of every campaign setting.
Official documentation: https://support.google.com/google-ads/answer/9061546
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