What are three efficient ways that marketers can apply recommendations that impact optimization score? Select 3 Correct Responses
Select all correct answers
Correct Answers
By reviewing and applying individual recommendations within each category
By opting in to apply specific recommendations automatically
By using “Apply all” to implement all recommendations with one click
Why is this the correct answer?
Three efficient ways to apply recommendations that impact optimisation score are reviewing and applying individual recommendations within each category, opting in to apply specific recommendations automatically, and using 'Apply all' to implement all recommendations with one click. Google's Recommendations page groups suggestions by category (bidding, ads, keywords) so marketers can act precisely. Auto-apply saves recurring effort on lower-risk changes, while 'Apply all' is the fastest option when you trust all recommendations in a category — each method improves optimisation score and campaign performance.
Why are the other options wrong?
By reviewing recommendations and adjusting campaign settings accordingly
Reviewing recommendations and adjusting campaign settings accordingly describes a general best practice, but it is not one of the three specific efficient application methods listed in Google's Recommendations workflow.
By reviewing and applying individual recommendations in your Keyword report
Reviewing and applying individual recommendations in the Keyword report is not the recommended workflow — the Recommendations page, not the Keyword report, is where optimisation score improvements are actioned.
Real-world example
A digital marketing agency managing 20 client accounts uses all three efficient methods: they set auto-apply for ad rotation and keyword expansion on lower-budget accounts, use 'Apply all' during monthly account reviews to clear low-risk recommendations quickly, and step through bidding recommendations within each category for high-spend clients. Average optimisation score across the portfolio rises from 71% to 88% within six weeks.
Official documentation: https://support.google.com/google-ads/answer/7566393
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