What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
Focus marketing efforts only on those users that are already engaging with an app regularly.
Proactively target an audience with most-engaging video assets.
Send push notifications to high-value users, reminding them to use an app.
Focus marketing strategies on similar users who bring long-term value to a business.
Correct Answer
Focus marketing strategies on similar users who bring long-term value to a business.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
- 2Which components of a Google App campaign allow marketers to reach valuable users?
- 3Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)Multiple correct
- 4Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct ResponsesMultiple correct
- 5Claire understands the impact that an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimise the listing, so that users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three)Multiple correct
- 6Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?