AC

Ruth is a marketer at GraphicMagic, a user-focused organization. Ruth has been given advice to establish a relationship with the development team at GraphicMagic. Why is it important for a user-focused organization such as GraphicMagic, for marketers to establish relationships with developers?

To build morale within the organization and, in turn, promote a supportive work environment
To encourage developers to implement marketing related changes quicker than usual
To gain assistance from the developers when it comes to creating content on Google Ads
To understand the constraints that limits developers when they’re building a site or app

Correct Answer

To understand the constraints that limits developers when they’re building a site or app

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About the Google Ads Conversion Optimization Certification

The Conversion Optimization Certification covers what happens after the click: landing page experience, mobile speed, reducing friction in forms and checkouts, and testing changes that lift conversion rate.

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