Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features. Which Google service allows them to test the app’s UI and features?
Google Analytics 360
Web Vitals
Test My App
Firebase A/B Testing
Correct Answer
Firebase A/B Testing
Topics in this question
About the Google Ads Conversion Optimization Certification
The Conversion Optimization Certification covers what happens after the click: landing page experience, mobile speed, reducing friction in forms and checkouts, and testing changes that lift conversion rate.
Exam guide and all 142 Conversion Optimization questions →Related Conversion Optimization questions
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