A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
Conversion tracking
Same-device measurement
Open measurement software development kit (SDK)
Cross-environment conversions
Correct Answer
Cross-environment conversions
Official documentation: https://support.google.com/displayvideo/answer/6155943
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
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- 5Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
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