You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
Open measurement software development kit (SDK)
Conversion tracking
Same-device measurement
Cross-environment conversions
Correct Answer
Cross-environment conversions
Official documentation: https://support.google.com/displayvideo/answer/6155943
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The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
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