Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?
Preferred deal
Private auction deal
Open auction deal
Programmatic Guaranteed deal
Correct Answer
Programmatic Guaranteed deal
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?
- 2Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. What Display & Video 360 deal type fits their requirement?
- 3A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
- 4Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
- 5You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
- 6For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?