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Tom's using Google Ads to promote his bicycle store. He's created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this? - Latest Question Answers of Google Certification Exams

By setting up an attribution action for website purchases.
By setting up a conversion action for website purchases.
By setting up an attribution action for in-app purchases.
By setting up a conversion action for in-app purchases.

Correct Answer

By setting up a conversion action for in-app purchases.

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About the Google Ads Measurement Certification

The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.

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Related Google Ads Measurement questions

  1. 1Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this? - Latest Question Answers of Google Certification Exams
  2. 2Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads. Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.)Multiple correct
  3. 3You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What's the first step you must implement in order to accomplish this? - Latest Question Answers of Google Certification Exams
  4. 4You recently released a mobile app for your online retail shop. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
  5. 5Brianna has a physical shop that she’s successfully managed for 10 years. Her products aren’t designed to sell and dispatch online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
  6. 6Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?