You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?
Remove the assets and add new ones that follow best practices even more closely.
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Replace assets that have a low performance label in the asset report.
Correct Answer
Replace assets that have a low performance label in the asset report.
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About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
- 2Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?
- 3App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?
- 4You’re managing app campaigns for a financial services company. Which of the following assets should you use?
- 5You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
- 6You’re managing app campaigns for a tax services software company. Which of the following assets should you use?