Which of the following describes FLEDGE most accurately?
Calculates users’ top five most frequented topics based on the participating sites they’ve visited.
Matches conversion events to the initial ad logged, giving it partial credit.
Measures user behavior online and replaces third-party cookies.
Supports re-engagement with users based on their actions on a website or app.
Correct Answer
Supports re-engagement with users based on their actions on a website or app.
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About the Privacy for Agencies and Partners Certification
The Privacy for Agencies and Partners Certification is about advertising in a privacy-first world: collecting first-party data with consent, using consent mode and enhanced conversions, and measuring performance when cookies and identifiers are limited.
Exam guide and all 79 Privacy for Agencies questions →Related Privacy for Agencies questions
- 1Which of the following isn’t a benefit of linking Google Analytics 4 and Google Analytics for Firebase?
- 2Discover how the Privacy Sandbox protects user privacy online and provides tools for companies and developers to build thriving digital businesses. Note: The FLEDGE API, as of April 2023, is now referred to as the “Protected Audience API.” Third-party cookies and mobile identifiers have long powered key advertising use cases, allowing brands to track users across sites and apps, target specific audiences, and measure the impact of advertising. However, user expectations around privacy have changed. People now demand more control and transparency over their data usage. When consumers trust a brand, they are more likely to engage with it, offering an opportunity for sustainable growth. New browser and operating system limitations, alongside increasing global privacy regulations, necessitate new solutions that balance business objectives with privacy. This is where the Privacy Sandbox comes into play. The Privacy Sandbox introduces new technologies to support key advertising use cases, such as:Multiple correct
- 3What does the Chrome and Android Privacy Sandbox aim to achieve?
- 4What’s a main benefit of linking Google Analytics and Google Ads?
- 5Someone would use Google Analytics for Firebase instead of Google Analytics 4 because it is app-focused and streamlines the deep-linking process, which is beneficial for app developers.
- 6Using machine learning to model and plug gaps in data when users opt out of collection results in a more accurate picture of website and app performance, while also remaining privacy safe.