What is required to track mobile app conversions using Floodlight tags?
A Floodlight tag with the activities set to collect in-app variables, available in DT files
A dynamic publisher pixel implemented in the Floodlight tag
An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
Correct Answer
A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
Official documentation: https://support.google.com/campaignmanager/answer/4568975
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
- 2Which two methods measure impressions served in a mobile app? (select two)Select All Correct ResponsesMultiple correct
- 3You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?
- 4You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?
- 5You’re working with an online car hire agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding. What solution would you recommend to meet their needs?
- 6What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?