Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign in order to accomodate the client’s needs?
You should wait until all three publishers provide video ad specifications.
You should wait until all three publishers have the same specifications.
You should use only one placement for all three publishers.
You should use Publisher Spec library to effectively transcode videos.
Correct Answer
You should use Publisher Spec library to effectively transcode videos.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Your client wants to run their trainer campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?
- 2You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign to meet these demands?
- 3You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?
- 4Your client, who owns a vegan foods online shop, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?
- 5What object in Campaign Manager is equivalent to a creative in Display & Video 360?
- 6You’re working with a new client looking to use video advertising within Campaign Manager 360. Which two types of video ad creatives can they use?