AC

You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?

You should remove the video ad placements while starting the campaign with the companion ads.
You should replace the video ads and companion ads with display ads in the campaign.
You should start the campaign with the companion ads until the video ads are ready to serve.
You should remove the companion ad placements and only serve the video ads once they’re ready.

Correct Answer

You should start the campaign with the companion ads until the video ads are ready to serve.

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About the Campaign Manager 360 Certification

The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.

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Related Campaign Manager 360 questions

  1. 1Your client, who owns a vegan foods online shop, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?
  2. 2Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign in order to accomodate the client’s needs?
  3. 3You’ve created a video ad campaign for your automotive rental store business, but you only have the companion ads ready to serve. What should you do?
  4. 4Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
  5. 5Your client wants to run their trainer campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?
  6. 6You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign to meet these demands?