While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign. How do you answer them?
The tags can create enhanced creatives and can measure customer conversion.
The tags can create audience lists for greater user engagement and measure customer conversion.
The tags can create audience lists for greater user engagement and create enhanced creatives.
The tags can create enhanced creatives and report on multi-platform campaigns.
Correct Answer
The tags can create audience lists for greater user engagement and measure customer conversion.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1What can Floodlight tags do within Campaign Manager 360?
- 2You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?
- 3What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
- 4Your new bookshop client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?
- 5What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
- 6A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?